On 15 November 2017 the Russian Export Center Group has opened in Shanghai Russian Gastro House, the first permanent demonstration and tasting pavilion with Russian foods. The pavilion was launched as part of REC's systemic work on promotion of Russian agricultural products abroad.
The pavilion will present such foods as honey, cereals, various drinks (tea, mineral waters, wine), vegetable oil and confectionery.
"The major objective behind the opening of a pavilion offering Russian foods abroad is our efforts to enhance awareness of our brands and introduce the foreign customers to a wide range of foods that Russia is ready to supply today. The exporters exhibiting at the pavilion will be able not only to present their products to potential buyers but also to expand b2b contacts"
The Russian companies participating in the program are given the opportunity to use the Pavilion's infrastructure free of charge, including equipment and booths. Moreover, the exporters can rely on marketing support, promotional activities and assistance in finding potential buyers. The exporters bear costs related to logistics and customs procedures.
"The exporters who are in substantive talks on the delivery of their products often face difficulties with transfer of samples to potential buyers. Pilot batches of goods displayed in our demonstration pavilions and passed through all the required inspections - customs clearance, plant health check, veterinary checks and others – could greatly facilitate this procedure."
According to Pyotr Fradkov, the pavilions are also an excellent opportunity for small and medium-sized food producers since not anyone is capable to invest in building own infrastructure abroad. The REC program makes it possible to take the first step towards entering foreign markets through a free pavilion infrastructure.
In 2017, similar pavilions are scheduled to open in Vietnam and the UAE.