Russian Export Center (the REC Group) and Unilever signed an agreement on cooperation to foster exports of finished good with high added valued of Russian trademarks belonging to Unilever, including though e-commerce channels. The signing, attended by Dmitriy Medvedev, Russian Prime-Minister, was executed by Petr Fradkov, CEO of the REC Group, and Marijn Dekkers, Chairman of Unilever.
In 2016, the exports of Unilever’s food products (including tea and ice-cream), cosmetic products and household detergents from Russia to neighboring countries and beyond (such as Australia, EU, Latin America and the USA) amounted to 4.5 bln RUB. Russia-based branches of Unilever plan to increase the exports by 1.5 times by the end of next year; this will be achieved mainly through promoting its popular Russian brands (such as Chistaya Liniya, Cherny Zhemchug, Barhatrnye ruchki) and Siberian ice-cream brand Zolotoy standart.
"This is an important agreement for the Russian Export Center as it lays the foundation for the cooperation with a major international company, which is one of the global leaders in the market of basic goods. Together, we plan to create an ecosystem to facilitate the introduction of Russian-made Unilever products into international e-commerce marketplaces, as well as to enable these products to become part of a number of other export-related projects of the Center."
"For us, cooperation with the Russian Export Center is a great opportunity to bring Russian beauty brand Kalina and ice-cream brand Inmarko, which are popular and in high demand abroad, to new markets; this way we hope to expand the sales geography of our goods produced in Russia, including by stepping up their presence in e-commerce markets."