In 2018 a separate YouTube channel – Made in Russia – opened for the Russian exporters. It is aimed at Russian producers’ support and export development.
The channel purpose is publication of short films about the companies that went through the procedure of voluntary certification and are entitled to use the logo “Made in Russia” on their products. These are the most reliable and checked Russian manufacturers, their products meeting strict world standards.
New videos come out every month. At the moment 5 video stories have been published about the products of MAKFA, LEDeffect, Stavropol Milk Factory, Tikhvin Wagon Building Plant and Rostselmash. 7 more videos will be published within a year, each will be devoted to the work and products of one of the project “Made in Russia” participants. The companies, included into the project, have been selected basing on several indices, the key of which are export volumes and the number of target markets.
The project promotes the short films to the foreign audience. The target markets are India, Vietnam, SIC countries, European counties, South America. Each film has subtitles in seven languages: Russian, English, Hindi, Vietnamese, German, Spanish and Portuguese.
“The new project will become an additional tool of Russian production and manufacturers’ support and promotion. At the same time the project will contribute to the strengthening of the umbrella brand "Made in Russia" in the consciousness of the foreign consumer, as the symbol of qualitative and diverse production of the Russian Federation", – said Vera Podguzova, Director of external relationships of the Russian Expert Center.
Let us remind, that the Russian Export Center offers Russian companies a list of financial and non-financial products and various forms of support of international markets entry. The manufactures of the ready-made products can get a consultation when planning export activity and searching for foreign partners, get assistance when taking part in international exhibitions and obtaining certification, use analytical resources, free educational services and special credit-guarantee offers. All the above contributes to the growth of non-resource exports.