Kirov manufacturer Souvenir was established in 1937. Back then it was just a small cooperative, but over time traditional arts and crafts grew into an industry of their own. Today the company manufactures over 400 types of products, and the number keeps growing.
Recently the company started making artisan goods and custom-made matryoskas based on the customer's sketches. It also makes Russian Bingo souvenir sets. In 2016-2017, Souvenir produced 100,000 various souvenir items, bingo and chess sets.
Traditional Vyatka matryoshka dolls and Russian Bingo souvenir sets are made of natural hardwood - birch and basswood.
Souvenir CJSC is the largest matryoshka doll manufacturer in Russia.
Souvenir has an art lab where experts develop new designs that involve using latest painting methods and materials (gold leaf, watercolors, acryl). Matryoshka dolls are decorated not only with traditional flower motifs, but also with fairy-tale images and various genre scenes.