The factory is increasing production volume and expanding its product range, currently developing a line of women’s and children’s clothing decorated with the traditional Kresttsy stitch embroidery. The company is also actively working on the promotion program that includes restoring the Kresttsy Stitch museum and organizing tours and interactive workshops for children and adults.
Kresttsy, a village in the Krestetsky District of the Novgorod Region, is known as a home of a very distinct and easily recognizable type of hand embroidery known as the Kresttsy Stitch traditionally used to decorate textiles for wear and home use.
The Krestetsk stitchery museum was opened in 1930 upon the initiative by Petr Arkhiereev, the head of the Khudozhestvennaya Strochka cooperative. He began to collect craftsmen's best works for exhibits. Today the museum's main goals are:
Preservation of outstanding examples of stitchery from different time periods.
- Consolidation of primary methods of Krestetsk stitchery.
- Staging of craftsmanship contests.
- Experimental works, development and testing of new techniques and ornaments.